Marketing Forms: 2016 in Review and January Update

When we first announced the launch of Marketing Forms three years ago, we worked with our Member stations to identify two key areas for improving our customized software: donation recurring payment data and pledge drive reporting. Now that stations have over a year’s worth of live experience working the product, it’s time to evaluate the progress we’ve made and what future development would be most effective. 2016 in Review: Our first update of 2016 released important fixes to the Sage Auth-Only processing option , and improvements to the CSV export of all donations. Spring and Summer was spent revamping our pledge reporting options based on station feedback , which included launching updates to two key dashboards in advance of Fall pledge drives: Pledge Revenue Summary which now include 12-month projected totals for sustaining pledges Member Comments report with option to download comments via CSV, and filter comments just to those stations that have opted to have their names read on